London United is a top flight National League basketball club whose men’s senior team is based at Brunel University in Uxbridge. The club is the result of a merger between two established National League outfits – Ealing Tornados and North London Lords. The idea behind the merger was to streamline costs and duplication, to run a more professionally organized development structure and to cover a larger area of London with the new name London United.
The time had come to realize both clubs dreams of running a professional sports venture to try and create a dream of playing the highest level of basketball in British and European competition.
Recent developments have seen us forge a partnership with Brunel University, who host our men’s first team at the sports facility. The facility holds 500 supporters mainly students on campus along with the local community and school kids.
We run a Junior development programme that is both locally based in Hillingdon and Slough and also offer the route for the very best talent to join our academy at Richmond College.
We work closely with primary and secondary schools in Slough, Hillingdon, Harrow, Ealing and Hounslow giving quality coaching equating to well over 1000 children in contact with our club on a weekly basis.
We are partnered with Hillingdon and Harrow Sports Development Teams to progress basketball as a focus sport and are also working with Hounslow, Slough, Ealing and Richmond Councils to work with youngsters.
Our junior section in Hillingdon/Slough takes care of the ages up to 16. After that we send the most talented players to Richmond College where we give them coaching everyday for 2 hours as part of the education programme they opt for. They then represent London United Richmond College at under 18 and under 20 level in the National League.
The final part of the plan has just been implemented by having a University commit to our academy so our best can go on to University and study and further their sports careers in a sports focused environment.
We have been working with the boroughs to promote basketball to Under 13’s through a government run initiative called Active Sports, which funds coaches and facility hire to put together teams of the best at the age group. These kids are then supposed to move on to the next age group within the club the following year, so it produces a constant flow of grass roots players.
Our ethos is to focus on English talent and progress them through our club system whilst also encouraging mass participation through West London, Borough wide work.
The club currently has no sponsorship and we are looking for local or national companies to be involved in our project work and have their name associated with the club, its coaches and its entire development strategy.
We can offer full name sponsorship, kit advertising, match day programme adverts, court-side advertising hoardings, local press advertising and reports, schools advertising through our development work and marketing literature. The potential is enormous for a sponsorship that could see your name televised once we move into our new arena at the University and then on to Europe. We are a growing club and need support from potential sponsors who would like to help their communities and further their own profiles in the community. We believe with our Basketball Academy and other projects we are addressing Government issues of social inclusion, crime prevention and grass roots sports development.
We would welcome your support and involvement to help support a large community based Academy developing a national focused sport.